Everyone is talking about content and content marketing. The problem is, content marketing is not a singular solution. We look at content marketing a little differently. It is not only a blog. It is not only a press release. It is not only a social media post.
It is the marketing of your story: Stories distributed to identified targets in identified markets through a combination of digital, PR, marketing, advertising and social media.
To land on this solution, we studied the true value of public relations. Having this insight continues to help us create our conclusions and refine our strategy.
We are disrupting communications by creating customized publications with customized audiences and blending those marketing activities with traditional communications.
Strategy: Figuring out your ideal stories/headlines – the ones that will best resonate with an audience.
Content Production (Writing, Video Production): Taking your story and turning it into written or visual product. We recruit real writers/storytellers to best tell your story.
Editorial Content Integration (PR, Marketing, Social): Through our agency partner, No Limit Agency, we are able to distribute your story.
Audience Insights, Data: Evaluating what parts of your story work best and what we need to tweak in order to maximize the story’s influence.