Whether your technology is consumer-facing or designed for a b-to-b audience, it’s imperative to hone in on the right target audience and make sure the brand is positioned to resonate with those groups. Who is the decision maker when it comes to investing in your technology? (If you don’t know, we can help!) We’ll dig into the data to identify patterns and insights into your target customer, and then build a strategy on how to reach that customer. We can engage with your brand on strategy to the degree that you need – whether that’s building the strategy, creative and positioning of new product, developing a strategy for digital campaigns to drive conversions or helping identify stories that would be relevant to media outlets that are read by your target audience.

How do we use people to tell a story about how your services fill a gap in the marketplace? How have your brand ambassadors (whether it’s an owner, technician, service provider or customer) seen success with your services? If you’re launching a new product or service, what was the thought process behind it? We’ll dig deep into your brand to pull out your differentiators to create stories and package them for your target audience. With our 1851 and Estatenvy publications, we have created a platform that provides service brands with a digital newsroom that houses all of a brand’s news, whether it’s relevant for a potential franchisee or consumer audience. It’s not just a place to post content, though; rather it serves as a tool to educate your prospective clients, customers or franchisees about every aspect of the brand – through the perspective of the people behind the brand