Capabilities

Defining the why you/why now; building the assets;
amplifying; and measuring.

At Mainland, we are looking for a forever relationship (Your Last Agency). Thus, our services are very customizable and scalable. Our capabilities are full-service/one-stop as well, giving you the comfort that we can, indeed, connect the communications silos and maximize your budget. Our services span:

Industries We Serve

We have become industry agnostic. We started out by building models designed to sell one of the toughest things to sell: franchises. Our model was simple, yet effective: define the Why You/Why Now; build the assets to support the story; amplify the reach and gain credibility through PR; further amplify through paid methods; and measure. Additionally, we applied three key tactics to the positioning of stories that motivate people to buy: Brands don’t sell brands, people do; connection of communications silos to maximize budget; and the art of tech, data & analytics. Armed with these approaches, we have created hundreds of brand wins for these industries:

Explore How We Have Helped Brands in These Industries

Integrated Storytelling Model

Marketing Case Studies

If you’ve got a marketing or communications challenge, chances are we’ve helped another brand find a solution for the same issue. We’ve collected some case studies that highlight just a few of the solutions we’ve strategized and executed for brands from a range of industries.

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How Big Blue Swim School Has Signed 81 Units in Just Over 18 Months by Partnering with Mainland

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How Qmee’s Refreshed Mascot, Oinq, Elevated Social Engagement for the Online Rewards Platform

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Mainland Harnesses Demand and Fuels Growth for Mosquito Joe by Securing Strategic Media Placements

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How Mainland’s Strategic Overhaul of Hand & Stone Massage and Facial Spa Franchise Development Website Doubled Lead Volume

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By Capturing the True Essence of Wild Birds Unlimited’s Culture, Mainland Helps the Brand Get the Attention of the Right Franchise Candidates

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How Lawn Doctor, Mosquito Hunters and ecomaids® are Leveraging Robust Human Interest Stories in Their Franchise Sales Process

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How Mainland Leveraged Kallpod’s Partnership with Chick-fil-A to Drive Leads and Deals for the Tech Brand

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Work For Mainland

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Senior Account Supervisor

Chicago

Do you love working with people? Is client relations your thing? Do you have experience pitching the media? Do you love the idea of helping a company grow? Then you may be the right person for us.

Account Executive

Chicago

In the Account Executive position you will be the agent for achieving concrete public relations results for our roster of clients.

Account Manager

Chicago

We’re looking for a client services pro, with experience managing cross-channel marketing activities. Knowledge of PR, digital marketing and content; the ability to build strong relationships with...

Writer

Chicago

As an agency driven by the written word, we do countless writing projects for our clients every day, including but not limited to: press releases, bios, bylined articles, pitches, website copy, advertorial copy, blog posts, social media calendars and more.

SEO Manager

Chicago

This position will be responsible for the following: Managing the SEO content arm 1851franchise.com, estatenvy.com, and newly launched digital publications); managing Google Analytics; supporting project management; writing content and working with clients.…

Director of Social Media

Chicago

The Director of Social Media will be responsible for creating valuable and engaging content across our clients’ social media platforms. The Director of Social Media will work closely...