Industries We Serve
We have become industry agnostic. We started out by building models designed to sell one of the toughest things to sell: franchises. Our model was simple, yet effective: define the Why You/Why Now; build the assets to support the story; amplify the reach and gain credibility through PR; further amplify through paid methods; and measure. Additionally, we applied three key tactics to the positioning of stories that motivate people to buy: Brands don’t sell brands, people do; connection of communications silos to maximize budget; and the art of tech, data & analytics. Armed with these approaches, we have created hundreds of brand wins for these industries:
Explore How We Have Helped Brands in These Industries
Integrated Storytelling Model

Marketing Case Studies
If you’ve got a marketing or communications challenge, chances are we’ve helped another brand find a solution for the same issue. We’ve collected some case studies that highlight just a few of the solutions we’ve strategized and executed for brands from a range of industries.
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How Mainland Helped Pool Maintenance Franchise Pool Scouts Capitalize on the Booming Home Services Segment

Emerging Franchise Growth: How Mainland Is Helping Eggs Up Grill Grow From 24 Units to 100 In Just 4 Years

How Mainland Helped MOOYAH Burgers, Fries and Shakes Grow From 10 to Nearly 100 Locations in Under a Decade

Through a Blend of PR, Content Marketing and Website Strategies, Mainland Reinvigorated Buffalo Wings & Rings’ Franchise Development Efforts

How Mainland’s Strategic Overhaul of Hand & Stone Massage and Facial Spa Franchise Development Website Doubled Lead Volume

By Capturing the True Essence of Wild Birds Unlimited’s Culture, Mainland Helps the Brand Get the Attention of the Right Franchise Candidates

How Lawn Doctor, Mosquito Hunters and ecomaids® are Leveraging Robust Human Interest Stories in Their Franchise Sales Process

How Mainland Leveraged Kallpod’s Partnership with Chick-fil-A to Drive Leads and Deals for the Tech Brand
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We love working with awesome brands and awesome people. Are you one?
Senior Account Supervisor
Chicago
Do you love working with people? Is client relations your thing? Do you have experience pitching the media? Do you love the idea of helping a company grow? Then you may be the right person for us.
Account Executive
Chicago
In the Account Executive position you will be the agent for achieving concrete public relations results for our roster of clients.
Account Manager
Chicago
We’re looking for a client services pro, with experience managing cross-channel marketing activities. Knowledge of PR, digital marketing and content; the ability to build strong relationships with...
Writer
Chicago
As an agency driven by the written word, we do countless writing projects for our clients every day, including but not limited to: press releases, bios, bylined articles, pitches, website copy, advertorial copy, blog posts, social media calendars and more.
SEO Manager
Chicago
This position will be responsible for the following: Managing the SEO content arm 1851franchise.com, estatenvy.com, and newly launched digital publications); managing Google Analytics; supporting project management; writing content and working with clients.…
Director of Social Media
Chicago
The Director of Social Media will be responsible for creating valuable and engaging content across our clients’ social media platforms. The Director of Social Media will work closely...